Overview participating exhibitions

Data Rush

Data Rush

Laís Pontes

Born Nowhere (2011-2012)

For her series BORN NOWHERE, Laís Pontes has made a sequence of self-portraits, in which she created a set of new personalities using digital techniques. She subsequently posted the digitally manipulated portraits on Facebook and asked her co-users to share their thoughts on and interpretations of the persons she has created. Her alter egos gained a biography and a character based on the responses. The descriptions Pontes received are infused by what psychoanalysis calls projection. According to this phenomenon, the viewer projects his own background, reality and fantasies onto others. What one sees is what one wants to see.


Laís Pontes (Brazil, 1981) graduated from the International Center of Photography in New York and obtained her Master’s degree at the School of the Art Institute of Chicago. Pontes’ work has been exhibited across the world, and has been shown at the FotoFest Biennial in Houston, among other places. Laís Pontes lives and works in London.