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NEWSLETTER Date: 28-03-2017
Photogallery / 
8 april
25 juni


Photo: Eelco Brand

What is real, what is artificial? The border between the two is beginning to fade. In the visual language of the advertising industry, the border between real photography and digitally calculated models is almost indistinguishable. This also applies to the film industry, where CGI (computer generated imagery) seamlessly blends with physically recorded footage. Furthermore, the fulfilment of the promises of VR (virtual reality), AR (augmented reality) and AI (artificial intelligence) is just around the corner.
It’s becoming somewhat of a challenge to distinguish between images that represent reality and images that depict reality. This theme lies at the heart of the exhibition: a Simulacrum stands for a simulation that takes the place of the reality it stems from.
As this technological development progresses it also becomes more accessible. What until recently was only reserved for prosperous studios now lies within the reach of individual artists. Everyday computers, game consoles, and even smartphones are so powerful that they are able to work with increasingly lifelike CGI models.
Noorderlicht shows nine artists who are fascinated by this development. Some of them manoeuvre through computer games with a virtual camera, like real reportage photographers in a virtual reality. Others construct their own images from scratch, revealing to us a new world that is barely distinguishable from reality.

more info

Photo: COLL.EO & Robert Overweg

You are cordially invited to raise a glass with us at the opening of the exhibition on Friday April 7th 17.00.

Wednesday - Sunday: 12.00 - 18.00
Admission: free

For interviews, images and questions, please contact us via: publicity@noorderlicht.com, +31 (0)50 318 22 27.

Noorderlicht Photofestival, Photogallery, Projects, Publisher
info@noorderlicht.com www.noorderlicht.com
T +31 (0) 50 318 2227 F +31 (0) 50 318 2204
Address: Akerkhof 12, 9711 JB Groningen, NL

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